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Growth Hacking
Duration
1 Day
Course
VS-s2508
Available Formats
Classroom Training, Online Training
Course Description
Overview
The new economy calls for a new way of attracting customers and sales.Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.
This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.
Objectives
This one day workshop will help you teach participants to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques of growth hacking
- Review and practice growth marketing strategies
- Identify the essentials of conversion and optimization
- Create your own growth hacking plan
Topics
Course Overview
- You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
- In this session, students will learn the essentials of a growth hacking mindset: how to find them, acquire them, and work with them to their company’s best advantage.
- This session focuses on the basics of identifying opportunities and customer needs, and developing or retooling their products or services to generate rapid sales - not by telling customers what they need, but by giving them what they want or can use.
- Then, we will examine some of the steps to consider when finding and launching a growth hack. It is not a step, a phase or a chapter, but an integrated, ongoing process.
- Next, students will learn the steps to consider for the growth hacking process, including their team, their priorities and ways to reach their customers.
- In this session, students learn how to examine and adjust conversion and retention to feed their growth marketing goals.
- Here, students will learn elements of optimization and how to incorporate them into their growth hacking plan.
- At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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